TULIO
Founder, Lead Facilitator & Coach
Leads the Forge vision, program delivery, coaching framework, participant journey, and overall crew direction.
Meet the Team — The Forge Experience
01 — The Team Behind Forge
Meet the Team
The people behind Forge and the mission to help participants build resilience, purpose, accountability and meaningful growth.
02 — The Forge Crew
The Crew Behind
The Experience.
KAYLA
Head of Psychological Safety & Participant Wellbeing
Leads the wellbeing framework, supporting emotional safety, risk awareness, participant care, and trauma-aware delivery.
MATT
Participant Mentor & Cohort Support
Provides mentorship, encouragement and peer support throughout the Forge Experience while assisting the team with participant wellbeing and course delivery.
Maddie
Psychological Support Facilitator
Supports participants through reflection, debriefing, emotional processing, and psychologically informed education.
Ruben
Cohort Lead and Field Leadership Coach
Leads the cohort on the ground, setting the standard for discipline, resilience, teamwork, and accountability under pressure.
Aaron
Military Experience & Scenario Design Lead
Designs and delivers immersive military-inspired scenarios that challenge leadership, communication, resilience, and teamwork.
Taylor
Logistics & Field Support Coordinator
Coordinates the logistics behind the Forge Experience while supporting field activities, participant development and the smooth delivery of the program.
Forge is also supported by a network of additional facilitators and specialists who contribute to specific sessions throughout the program.
03 — Meet the Founder
Tulio Lima
Founder of The Forge Experience
I didn't create Forge because I had it all figured out. I created it because I spent years sitting across from men who didn't — and I recognised myself in every single one of them.
I'm Tulio. Brazilian-born, husband, father, son and friend — those roles are the reason everything I do has to mean something. Before moving into this work I built a career as a personal trainer and boxing coach, helping people develop discipline, resilience and confidence alongside their fitness. Today I serve as an active Infantry soldier in the Australian Army Reserve, and I still show up every day at a drugs and alcohol detoxification and rehabilitation clinic, working alongside men fighting some of the hardest battles of their lives.
Those rooms changed me. Walking men through withdrawal, breakdown and the long climb back to themselves taught me something no certification could: men don't struggle because they're weak. They struggle because nobody ever gave them the tools, the language or the honest space to figure out who they are. I know that feeling personally. I've had my own chapters with mental health and I still have hard days. The difference is I've learned how to move through them instead of being buried by them and that's exactly what Forge is built to teach.
The Six Pillars — Awareness, Narrative, Habits, Stress and Resilience, Purpose and Values, Connection and Accountability — aren't concepts I borrowed from a textbook. They're the pattern I watched shape men who had every reason to give up but chose to rebuild instead. Forge isn't designed to break people. It's designed to challenge them honestly, expose what's holding them back and give them practical tools they can carry into every area of life.
If you're feeling stuck, disconnected, or like the version of you showing up every day isn't the one you set out to be, you're not alone, and you're not broken. You just haven't had the right environment yet. That's what Forge is. And I'll be in the field with you, every single day.
Tulio Lima — Founder & Lead Facilitator